What are the differences between Firebase Analytics and the legacy Mobile App Tracking in Google Analytics? Which one should you use? Which of the containers to use with Google Tag Manager in apps – Firebase SDK or Google Analytics Services SDK?
On all topics do I mention and compare the standard Google Analytics features to Google Analytics 360, and of course Firebase Analytics.
Please excuse the poor audio – my mic broke and I had to use the camera’s own…
01:32 Firebase Analytics vs Google Analytics Services SDK or Mobile App Tracking
01:46 App- vs web first
05:13 Realtime reporting
06:25 Ad integrations
06:48 Export to BigQuery
07:46 Automatic or manual tracking
08:21 Comparison of the UIs and roll-up reporting (Google Analytics 360)
11:20 Service-Level Agreement (SLA)
12:06 Sampled or unlimited reporting
13:04 Google Tag Manager in apps
Should you use the Firebase SDK, and its version of Google Tag Manager – or go for the Google Analytics Services SDK “legacy” container that has the data layer?
15:19 Should you use Firebase Analytics or Google Analytics Mobile App Tracking?
16:17 Big/complex organisation
17:07 Small/solo/app-only/new
18:52 If there were Firebase Analytics WEB tracking…
About dispatching on Android:
https://developers.google.com/analytics/devguides/collection/android/v4/dispatch
And on iOS:
https://developers.google.com/analytics/devguides/collection/ios/v3/dispatch
MPJ’s channel Fun Fun Function about coding, check it out:
https://www.youtube.com/channel/UCO1cgjhGzsSYb1rsB4bFe4Q
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source https://gadgetsteam.com/2019/04/24/firebase-analytics-vs-mobile-app-tracking/
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