Cheil Worldwide Seoul has created ‘Go beyond fitness’ – a new film for Samsung – in which the new Samsung Gear Sport, updated Gear Fit2 Pro and IconX products are positioned not just as tools to help improve fitness and sport achievement but overall wellbeing.
The new brand message ‘Go beyond fitness’, depicts a variety of everyday activities the new wearable products can help optimise so wearers can achieve a well-balanced life.
The film creates an emotional connection to Samsung Wearables by broadening the appeal and relevance of the products beyond the category’s conventional positioning around fitness bands for athletes and sports fanatics.
Each piece of additional content related to a Samsung wearable product launching over the next 12 months will reinforce the ‘Go beyond fitness’ theme.
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source https://gadgetsteam.com/2019/08/29/samsungs-wearables-manifesto-ad-campaign/
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