Welcome to the launch of Unskippable Labs — a series of experiments in content to understand mobile video advertising from Google’s Art, Copy & Code team. The Mobile Recut took a successful ad — Mountain Dew Kickstart’s “Come Alive” — and recut it three ways to see what we could learn about how storytelling changes on mobile.
You can get the whole story here: http://goo.gl/KGJZPS
The Mobile Recut explores storytelling by recutting a TV ad to see if we could make it more unskippable.
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source https://gadgetsteam.com/2019/05/08/unskippable-labs-the-mobile-recut-youtube-advertisers/
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